I'm a Product Designer with a background in Psychology. I love finding new ways of applying my knowledge of human behaviour to my design work, so that I can create products people love. I work with companies that are customer focused and committed to positive social impact.
I think it's important to share my passion with the community and help inspire others. I actively contribute my thougths and learnings via blog articles, meetups and twitter.
Get guidance on which user research method will best meet your needs with this online tool.
A discussion on ethics and responsible product design.
Light touch research methodologies and tools for staying in tune with your customers’ voice.
Building a strong, lasting solution begins with empathy and a deep understanding of your users. I design experiences that delight users and increase engagement.
When it comes to your product offering, it's imperative you design a choice architecture that will serve your business objectives while still providing a clear, honest experience that's easy for your users to navigate.
The business had a broad objective: Provide more value and deepen relationships with clients who operate completely off platform. But how? The path forward was unclear and the problem space was highly ambiguous.
Like many other banks at the time, ANZ was undergoing a digital transformation of their in-branch services. They were redesigning the entire in-branch experience, including the physical space.
A few years ago I consulted on an app redesign for Smiling Mind, a non-for-profit meditation program located in Melbourne. A start-up at the time, the organisation was working to grow is audience and compete with other meditation apps.
I'm an end-to-end UX Designer, so what can I do? I can plan and run discovery research to uncover product opportunities, I can facilitate ideation sessions to produce multiple solution concepts, I can design wireframes and build prototypes to test concepts with users - and more :)